General findings:
- 56% of all specialty food consumers purchased Coffee
- 50% purchased Cheese. Same percentage for Chocolate.
- 33% purchased Tea
- 77% of all consumers cited Taste as the reason to buy
- 50% cited Quality as the 2nd most important reason
Online purchases:
- Coffee was purchased online by 47% of consumers
- Tea was purchased online by 25% of consumers
- Chocolate was 31%
Organic/Fair Trade
- 57% of all specialty food consumers look for Organic
- 11% look for Fair Trade products
